Do geographical indications encourage local production?

Providing new production alternatives in the development of economy rural areas Turkey is particular importance. Geographical indication (GI) labelling differentiates a product from its competitors as to region where it originated. The improvement GI strengthens efforts regions maintaining high standards quality regarding health. This paper investigates way implemented by pestil (dried fruit pulp) producers Gumushane province Turkey. A framework formulated urgently needed allow promote their local wider market.